Personas and Customer Profiles

Fictional characters based on real user data

Rather than attempting to design for your “average user”, personas allow you to picture different users and design for specific characters.

The Interpix Approach

We work with your team and customers to create an accurate full-bodied representation of your customers’ specific needs and goals. In creating personas we include demographic information as was well as the character’s motivation for using your product. It is important to keep the persona as real as possible, which is why we often also use a picture or photograph to visually anchor the character. In many cases we work to create a number of personas to represent the different users interacting with your product. The persona(s) go on to play an integral part in later usability testing: clients often find themselves asking questions such as “would Bob use this?” when implementing later design changes.