What is UX Research?
UX (user experience) research is the quantitative and qualitative study of your users and their wants and needs. We study your users to gain valuable insights that can be applied to the design process. The result is that we produce better digital experiences for your customers.
There are two main parts of UX research: gathering data, and analyzing this data in order to improve usability. Quantitative UX research is concerned with understanding statistics and what is happening on your website, app or digital product. For example, how many people clicked where? Qualitative research is concerned with why users clicked where there did (or didn’t).
At Interpix we’ve developed a proven UX research process to uncover the insights needed to design better, more effective products.
UX Research the Interpix way
Like all the usability design services Interpix offers, we take a methodical approach to UX research. We evaluate all aspects of the user’s interaction with your website, app or digital product. We observe, we understand, we evaluate – then we design. We borrow techniques and best practices from design thinking, science and market research.
Some of the techniques and technologies we use include:
- Interviews, surveys, and questionnaires
- Observing users while interacting with your website or app
- Developing low fidelity wireframes to evaluate user behaviours
- Card sorts to explore relationships between content and hierarchies
- A/B testing to provide clarity on design options or prove out assumptions
- Eye tracking technology that records user eye movements when using your product
The benefits of hiring Interpix to do UX research
UX research improves the understanding of what your users do, and why they do it. These insights empower you to make design decisions that deliver intuitive, highly usable digital products.
Other benefits of UX research:
- Inform the design of your product from the perspective of the end user
- Clearly maps the structure and system needed to accomplish specific business goals
- Data visualization helps communicate UX design decisions
- Identify and prove or disprove assumptions about your product UX
At Interpix Design we’ve been doing UX research for over 20 years. Contact us now and let Interpix do UX research for you, and solve your digital problems.