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Fidelity Investments logo

Website Redesign

Fidelity approached us to redesign their Canadian site, Fidelity.ca, for a more user-friendly client experience on desktop and mobile, including cleaner and responsive design that supports current features and provides easier, more intuitive navigation and allows users to retain greater financial value from their interaction with Fidelity.


Overview

Based in the United States, Fidelity Investments is one of the most diversified financial services companies in the world.

Client Goals
  • Increase website traffic and visitors year-over-year
  • Create and deliver a responsive site
  • Enhance sales interactions and earn return visits via timely high-quality content
  • Provide an outstanding client experience
  • Provide shareable and personalized content
Success

Interpix delivered a user-friendly, responsive design with an outstanding client experience. The website redesign reduced support calls, and increased traffic to Fidelity.ca.

User Driven Design

Interpix started with interviewing stakeholders and gaining insights regarding high-level business objectives within Fidelity.ca. Using a user-centered approach Interpix defined use cases, key task flows, user profiles and scenarios to identify target audiences and make it easier for customers to do business with Fidelity.



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High Level Architecture

After interviews and a card sort, multiple rounds of usability tests were conducted to gain critical insights about user needs and goals. These were identified and designed through concept exploration and high-level concepts, which included creating a smart onmi-bar search that helped streamline the fund code navigation process and made it easy to view current market trends.

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